Mc Donalds and Coca Cola Essay Example | Topics and Well Written Essays - 750 words

Mc Donalds and Coca Cola - Essay Example As the discussion stresses the innovative and appealing advertisements of Coca Cola have created a great demand for the product in the current market. They are using the social media like Facebook, Twitter and YouTube which form effective means of marketing mix in the modern world where most of the population are technology savvy. This has enabled makes the company to capture the minds of young generations and impress upon them a definitive brand image. The most effective means of traditional media behind the success of the brand Coca cola has been was television.   Newspapers and websites also attract consumers. Thus, the brand image has remained very consistent for this company.This paper stresses that McDonalds is the largest chain of fast food restaurant in the world. The customers recognize its logo instantly as it appears in the media. They also use social media like Facebook, Twitter, My Space and in addition to traditional media like TV, newspapers as well as magazines. In their case also, a marketing mix using both the forms of media, has helped them create and retain an everlasting brand image.  Both media are effective communication tool with the consumers. Both companies use these media to generate the demand for their product.  This has increased the brand image name of both companies. It has become a significant factor in the business.  Coca cola is a soft drink company and McDonalds maintains the top spot in the fast food industry.