Reflection on semester 2 ( task) 4 manaement skills Essay

Reflection on semester 2 ( task) 4 manaement skills - Essay Example My grades were satisfactory. Apart from preparing myself for business courses, I had for several years been undertaking English classes at several institutions. Now, I am studying business management level 1 at university of surrey. Although my progress in surrey university is not what I am seeking to, I believe that I have the ability to improve my performance in my higher-level classes. Regarding my progress in the university was not because of my ability, it was a result of negligence. I have passed all the courses for last semester with fine grades. I have no doubt that I can improve my performance this semester. I was born in Qatar and I have lived in Doha city. After completing high school, I had taken some English courses in USA in different places as an employee in the Arabian International petroleum Corporation. Then I have worked as Public Relations Officer for three years in same company. In addition, I have worked as Marketing Coordinator for three years but in last year, I joined their subsidiary company, ITAG in Celle Germany. Since I am taking management skills in semester 2 I have taken a self-audit using the different standards, which are given in learning skills profile of pebblebad. This evaluation of my self-audit clarifies many things that help me to improve my learning skills by figuring out my S&W. In addition, give me chance to compare my level between semester one and two. This comparison leads me to keep my strengths and develop my weakness throughout e-learning recourses. During semester 1, my performance was not satisfied enough. I did not contribute very well with my group and I missed one meeting. Although, I can use ulearn quite good I never participated on discussion board. I have the ability to read academic books but I do not read much. However, sometimes I find it difficult to understand some text in specific subject. I am good at researching but what I am

Creative Process Assignment Article Example | Topics and Well Written Essays - 750 words

Creative Process Assignment - Article Example Ideas sometime needs inspiration forexample a personmay have a dream which gives them an idea. This idea has to be worked on immediately thus this person has to wake up in the middle of the night to right down these ideas lest they forget. Normal situations like taking a shower, watching a film or walking in the streets have a tendency of producing big ideas. In my own perspective everybody is creative if they decide to put their mind to it (Jaffe, 2003). Butif we look at the history of creativity which is the cornerstone of advertisements big ideas, we find out that the minds ability to be creative has been overshadowed(Griffin & Morrison, 2010). Creativity is a tough thing for most people yet it is very important in the contemporary society(Jaffe, 2003). Creativity is a process that seeps into the mind of the people. Everybody has their own creative process since each mind is unique thus ideas are born differently(Griffin & Morrison, 2010). I have my own creative process which I use to deliver my big ideas and I have to know my process just like an artist knows his tools. Novelty is my number one tool that I use before even starting the creative process(Griffin & Morrison, 2010). I do not necessarily have to have the idea at hand but if I have novelty I can always come up with new ideas which bring dynamism to the advertising world. My creative process involves four significant stages with the first stage being preparation(Griffin & Morrison, 2010). The preparation stage is where in my opinion makes the creative process tough. An example is when you see a person walking down the street you don’t look twice or remember him or her a few seconds after they have, passed. Why? Because it is ordinary, it is normal nothing stands out worth remembering(Jaffe, 2003). Now this same concept must be played in creativity in advertising. The preparation part means that I have to find out something new, something

Individual Report Essay Example | Topics and Well Written Essays - 2000 words - 2

Individual Report - Essay Example The use of various techniques like the video marketing, and other digital media will help be very beneficial for the company and will also have a direct impact on the profitability of the company. The advent of the internet and new technologies has led to a number of improvements and changes in terms of the marketing techniques used within the company. Napster is an excellent example of the new technologies and the wide range of positive impact that the new techniques have brought to the world. Technology has allowed companies like Napster to build and develop systems where fans can share their favourite music with ease to others. After having understood and researched in detail the marketing mix and risk strategies of Napster, this paper aims at discussing the characteristics of Digital Marketing and how they apply to Napster. The paper will deal with each of the characteristics and will be followed by recommendations for each of the characteristics. There have been innumerable revolutions and changes that have occurred over the years and these have been immense in the marketing field. Chaffey has set down a few characteristics of digital marketing which he explains are essential aspects of the business and impact the businesses to a great extent (Chaffey, Ellis-Chadwick, Johnston, & Mayer, 2006). The following sections will define, discuss and demonstrate these characteristics and will link how they impact Napster and aspects that the company can do to improve their overall profitability. The first characteristic that is essential to be considered by all businesses in the current times is the need to â€Å"bring back the love† in the marketing. One of the major aspects that need to be considered by the new age digital marketing efforts is the need to not only focus on the customers based on the demographics and basic customer

Relationship Between Athena And Odysseus To The Job And God Essay

Relationship Between Athena And Odysseus To The Job And God - Essay Example Athena had developed deep attachment for Odysseus and sought the permission of her father Zeus, according to the Iliad, to provide Odysseus with unconditional support and services. She undergoes hunger, thirst, and pains in order to help her beloved King Odysseus accomplish his tasks of winning the battles and overcome his rivals and enemies. Not only this that she protected the great warrior, from calamities, disturbances, and problems, during his war campaigns, but also, she guises herself many times in the form of a bird, a shepherd boy, a little lass and others to help him reach his destination safe and sound. Her valuable counsels turned the tables in favor of her beloved and the opponents had to lick the dust during bouts and fights. Her utter feelings of unabated, unwavering and unconditional love and affection have been described by Homer in his Iliad: â€Å"Two of a kind, we are, contrivers, both. Of all the men alive you are the best in plots and storytelling. My own fame is for wisdom among the gods - deceptions too. Would even you have guessed that I am Pallas Athena, daughter of Zeus, I that am always with you in times of trial, a shield to you in battle†? The Hebrew Bible, Old and New Testaments and the Quran also contain some personalities, which had rendered their services to their beloved. In the mythology of Abrahamic religions, holy prophets, noble saints, and pious men are the characters, who rendered their services out of their love for One and the Only i.e. Almighty God, the Supreme Being.

Marketing Strategy Group Project Assignment Example | Topics and Well Written Essays - 750 words

Marketing Strategy Group Project - Assignment Example At this juncture, appropriate hypothesis statements have been structured and the specifications of the most suitable research methodology identified. This section deals with tools and techniques of collecting information. In addition, data organization will be carried out in this section. The questionnaires used in this part aims at measuring the probability that the subject market will respond positively to the business move intended by the company. To measure this construct, it would be appropriate to apply questionnaires that solicit varied opinions from the respondents. Single item scales force respondents into making subjective responses due to lack of choices (Nigel, 2007). Therefore, multi item scales like Likert and constant sum scale will serve the purpose of providing varied responses from the interviewees. Questionnaires of varied types used below all aims at providing information on the level of preference held by the students at Nova campuses. Questionnaire 1 Have you ev er consumed Dunkin Donuts in your life? {yes}{no} (Forced) 2 Would you like Dunkin Donuts Company to establish a food kiosk at your campus? {yes}{no} (Forced) 3 How many times go you buy Dunkin Donuts in a week? {1-2 times}{3-4 times}{4-6 times}{Daily} (Non Forced) 4 At what time of the day would you like to consume the company’s donuts? {Morning}{Afternoon}{Evening} (Closed Ended) 5 Give your opinion concerning the hygienic quality of Dunkin’s donuts? (Open Ended) 6 Dunkin Donuts are delicious and sweet {Strongly Agree}{Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 7 Most students would appreciate presence of Dunkin Donuts in the campus {Strongly Agree} {Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 8 How would you rate the company’s food provision services? {Very Good}{Good}{Fair}{Poor}{Very Poor} (Likert) 9 Give your opinion concerning the company’s donut prices. Expensive †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Inexpensive (Semantic Differential) 10 Describe the company’s point of sale services. Fast †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Slow (Semantic Differential) 11 Describe the company’s product specifications and characteristics Donut Taste, 30 Donut Quality, 20 Donut shape, 25 Donut colour, 25. Total Points= 100. (Constant Sum Scale) b) Administering Questionnaires In every research process, the success of a research exercises depends on the method used to administer data collection exercise. In a survey exercise, a researcher should choose an appropriate venue and context for administering questionnaires. In this context of Dunkin Donuts, the most appropriate method of administering questionnaires to the students would be in a social gathering, especially during means (Bruce & David, 2011). The researcher would present the students with there questions before or during meal breaks. Administra tion of questionnaires in a leisure and meal breaks allow a researcher to collect objective responses from the respondents. In addition, a researcher should present questionnaires in a relevant environment as this will increase the chances of obtaining honest opinions from the respondents. On the contrary, administration of questionnaires in an informal setting like during meal breaks may present some disadvantages that might affect reliability of the obtained results. Questionnaires require a substantial amount of time to fill and

Individual Report Essay Example | Topics and Well Written Essays - 2000 words - 2

Individual Report - Essay Example The use of various techniques like the video marketing, and other digital media will help be very beneficial for the company and will also have a direct impact on the profitability of the company. The advent of the internet and new technologies has led to a number of improvements and changes in terms of the marketing techniques used within the company. Napster is an excellent example of the new technologies and the wide range of positive impact that the new techniques have brought to the world. Technology has allowed companies like Napster to build and develop systems where fans can share their favourite music with ease to others. After having understood and researched in detail the marketing mix and risk strategies of Napster, this paper aims at discussing the characteristics of Digital Marketing and how they apply to Napster. The paper will deal with each of the characteristics and will be followed by recommendations for each of the characteristics. There have been innumerable revolutions and changes that have occurred over the years and these have been immense in the marketing field. Chaffey has set down a few characteristics of digital marketing which he explains are essential aspects of the business and impact the businesses to a great extent (Chaffey, Ellis-Chadwick, Johnston, & Mayer, 2006). The following sections will define, discuss and demonstrate these characteristics and will link how they impact Napster and aspects that the company can do to improve their overall profitability. The first characteristic that is essential to be considered by all businesses in the current times is the need to â€Å"bring back the love† in the marketing. One of the major aspects that need to be considered by the new age digital marketing efforts is the need to not only focus on the customers based on the demographics and basic customer

Marketing Strategy Group Project Assignment Example | Topics and Well Written Essays - 750 words

Marketing Strategy Group Project - Assignment Example At this juncture, appropriate hypothesis statements have been structured and the specifications of the most suitable research methodology identified. This section deals with tools and techniques of collecting information. In addition, data organization will be carried out in this section. The questionnaires used in this part aims at measuring the probability that the subject market will respond positively to the business move intended by the company. To measure this construct, it would be appropriate to apply questionnaires that solicit varied opinions from the respondents. Single item scales force respondents into making subjective responses due to lack of choices (Nigel, 2007). Therefore, multi item scales like Likert and constant sum scale will serve the purpose of providing varied responses from the interviewees. Questionnaires of varied types used below all aims at providing information on the level of preference held by the students at Nova campuses. Questionnaire 1 Have you ev er consumed Dunkin Donuts in your life? {yes}{no} (Forced) 2 Would you like Dunkin Donuts Company to establish a food kiosk at your campus? {yes}{no} (Forced) 3 How many times go you buy Dunkin Donuts in a week? {1-2 times}{3-4 times}{4-6 times}{Daily} (Non Forced) 4 At what time of the day would you like to consume the company’s donuts? {Morning}{Afternoon}{Evening} (Closed Ended) 5 Give your opinion concerning the hygienic quality of Dunkin’s donuts? (Open Ended) 6 Dunkin Donuts are delicious and sweet {Strongly Agree}{Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 7 Most students would appreciate presence of Dunkin Donuts in the campus {Strongly Agree} {Agree}{Neutral}{Disagree}{Strongly Disagree} (Likert) 8 How would you rate the company’s food provision services? {Very Good}{Good}{Fair}{Poor}{Very Poor} (Likert) 9 Give your opinion concerning the company’s donut prices. Expensive †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ â₠¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Inexpensive (Semantic Differential) 10 Describe the company’s point of sale services. Fast †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ Slow (Semantic Differential) 11 Describe the company’s product specifications and characteristics Donut Taste, 30 Donut Quality, 20 Donut shape, 25 Donut colour, 25. Total Points= 100. (Constant Sum Scale) b) Administering Questionnaires In every research process, the success of a research exercises depends on the method used to administer data collection exercise. In a survey exercise, a researcher should choose an appropriate venue and context for administering questionnaires. In this context of Dunkin Donuts, the most appropriate method of administering questionnaires to the students would be in a social gathering, especially during means (Bruce & David, 2011). The researcher would present the students with there questions before or during meal breaks. Administra tion of questionnaires in a leisure and meal breaks allow a researcher to collect objective responses from the respondents. In addition, a researcher should present questionnaires in a relevant environment as this will increase the chances of obtaining honest opinions from the respondents. On the contrary, administration of questionnaires in an informal setting like during meal breaks may present some disadvantages that might affect reliability of the obtained results. Questionnaires require a substantial amount of time to fill and