Effective Advertising Essay Example | Topics and Well Written Essays - 2000 words - 1

Effective Advertising - Essay Example ng on the other hand refers to an advertisement that reaches the target audience specifically and succeeds in influencing them to take particular actions (Homburg, Sabine & Harley, 2009). The particular actions and the expected results of any advertising process are to influence the consumer behavior regarding increasing the sale of products or services. Political advertising as a contemporary type of advertising seeks to achieve the same results by influencing voters to appreciate either a particular candidate or an ideology. Effective advertising requires effective objectives and timelines. Some of the common objectives in advertising include positioning a new brand or product. Such a product requires dedicated advertisement that addresses particular interests of the target audience. Additionally, such an advert must explain the vital features of the product in order to explain the features elaborately including the products’ competitive advantages (Benkler, 2006). Increasing sales, creation of a brand and competitive relations are yet other primary objectives in different advertisements. The advertisers must develop appropriate messages and win particular appeals of the audience. Additionally, the objectives must influence the timing and channels of communication in order to reach a large group of the target audience. This way, the advertiser increases the chances of the messages influencing the consumer behaviors thereby achieving some of the objectives. Irrespective of the objectives of an advert, an effective advert must pursue three fundamental goals that include the presentation of information to both potential consumers and the rest of the public most of who may not be consumers, increasing the demand for the products and differentiating the product. The three are objectives that every advertiser must address when formulating an advert for a particular product. When developing an advert, an advertiser must consider the features of the product that will

Executive summary for Corporate Finance Valuation Essay

Executive summary for Corporate Finance Valuation - Essay Example This is because it gives clear information on the return on investment and the shareholders value that is payable to investors. The analysis focuses on Balfour Beatty Corporation that is a high rank engineering company with global presence. The company provides a wide range of products and services with an aim of meeting its shareholders and customer needs promptly. This report provides an in-depth analysis of the company’s shareholders value, its key variables, sensitivity evaluation and issues that threatens to compromise its performance. The aim is to identify its performance level and viability that is critical in enabling accurate investment decisions. Introduction Balfour Beatty plc is a renowned corporation that focuses its synergy in providing quality infrastructural and engineering services. The company strives to achieve its key objective that is to be the leading producer of quality engineering services globally. It is also set with an aim to maximize its key resour ces to enhance shareholders value. The company started its operations in the year 1909 as a small entity with a capital base of 50,000million Pounds. It has recorded a tremendous growth that has seen it expand its network to over 80 countries. The company’s exemplary performance is attributable to its effective shareholders value management and product development. ... The company is also credited for its strong focus on shareholders value that remains a key driver of performance in most settings. The element that defines the amount of return on investment shareholders are to achieve is vital in ensuring sustainable growth. It has been one of the key drivers of the company’s performance and growth since it attracts more investors who inject colossal sums of funds. These funds help in steering growth and service delivery to customers who hold high expectations. Indeed, any organization that aspires to record exemplary performance or attract more investors especially in the current business environment should develop viable resource maximization techniques. This report aims at giving credible information based on corporate finance valuation with focus to shareholder value analysis. It adopts Balfour Beatty plc as its case study. Definition of SVA and its role Shareholder value analysis (SVA) is a performance indicator that measures the return on investment value that a company remits to shareholders (Ranadiv, 2009, P, 1). It gives a clear indication or information on the amount investors receive per shares held. It also measures a company’s financial capacity and value by comparing the returns that stockholders receive every financial year. This enables managers to make credible decisions pertaining to performance and attraction of new investors. Consequently, it facilitates investments decision-making since it gives investors a prior knowledge on a company’s performance and the expected returns (Ranadiv, 2009, P, 1). This is vital since investor’s interest is to earn returns on their investment and to receive refunds of the capital contribution.